PHOENIXVILLE - In an effort to provide additional healthy, weight-conscious choices for its customers, Subway® Restaurants now offers carbohydrate-controlled options on its menu with a new line of Atkins®-friendly sandwich wraps.

According to Will Rumpa, Subway manager at the 193 Bridge Street site, the two Atkins diet-endorsed wraps, the Turkey Bacon Melt and the Chicken Bacon Ranch, have been extremely popular so far.

"They just came out and the wraps have been our best sellers - especially with the new year," said Rumpa. "It seems like everyone around here is going low-carb, which is a good thing."

Instead of regular bread, the new carb-controlled sandwiches use a special wrap made with wheat gluten, cornstarch, oat and sesame flour and soy protein rather than traditional wheat flour.

The wraps used to make the sandwiches are approximately 5 grams of net carbs, compared to the variety of breads that are available for most Subway sandwiches, which range from 38 to 48 grams of net carbs.

The Chicken Bacon Ranch wrap contains 7.84 grams of net carbs, 40 grams of protein and is 480 calories. The Turkey Bacon Melt wrap has 10.33 grams of net carbs, 32 grams of protein, and is 430 calories.

Rumpa said his Subway has been averaging 12 to 15 wraps a day.

"We've been making a lot of the Chicken Bacon Ranch wrap," he said. "It's been outselling the Turkey Bacon Melt - although I've been told that both wraps are very good. The price for either wrap is $3.99 and we'll have them available at least until mid-February."

Watching his carbohydrates in 2004 is Ned Simmons of Phoenixville, who said he's tried both new wraps.

"They are certainly a fine alternative to the regular sandwiches," said Simmons. "It's neat to see how Subway comes up with new and interesting items for their menu. Personally, I prefer the Chicken Bacon Ranch wrap. They're really packed with chicken and they taste great."

In addition to the Atkins-endorsed wraps, any 6-inch submarine sandwich on Subway's menu can be prepared with a wrap instead of bread. The franchise also has plans to release new carb-controlled salads in the spring of 2004.

"We can also make regular sandwiches low-carb by scooping out some of the additional (white, non-crust) bread part out of the sandwich," said Rumpa. "A few of our customers have asked us to do that and it isn't a problem. We are here to support the dieting needs of our customers the best way possible."

Low carbohydrate dieting was made popular by Dr. Robert Atkins, who developed the renowned Atkins Nutritional Approach. Subway restaurants have formed a partnership with Atkins Nutritionals Inc. to better promote the new line of carb-controlled menu items. Although the wraps are Atkins-approved, they are not appropriate for the Induction phase of the Atkins program, but do offer an important option for most people on low-carb diets.

More Americans now follow low-carb diet plans than any other type of diet. More than 34 percent of dieting consumers currently follow or have switched to a low-carbohydrate/high-protein diet, compared to 22 percent of dieting consumers who follow a low-fat diet, according to recent studies by the Synovate research group.

Subway's success in recent years can be attributed in part to the fact that it is one of the few quick-serve restaurant chains to offer a wide variety of low-fat alternatives to typical fast-food fare. The low-carb wraps are an extension of Subway's famous "7 under 6" low-fat, heart-healthy sandwich menu, by providing dieters who can't enjoy Subway's traditional home-baked breads with a healthy yet carb-controlled sandwich option.

For more information on the low-carb wraps, contact Subway at 610-917-8042.

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