Ride for the River to accompany Sly Fox Can Jam Festival for second year

Bikers take their mark as they get ready to embark on the first Ride for the River in 2016.

POTTSTOWN >> As the Sly Fox Can Jam Festival returns, it brings with it a Schuylkill River bike ride returning for its second year.

On Saturday, Sept. 30, the Schuylkill River Heritage Area will host a bike ride that allows cyclists to benefit the very trail on which they’re pedaling.

Ride for the River will take an estimated 250 cyclists along the Pottstown to Reading section of the Schuylkill River Trail. The ride begins and ends at Sly Fox Brewery’s Can Jam Festival, at Circle of Progress Drive in Pottstown where, after the ride, participants can enjoy eight hours of free, live music, as well as festival food and beer.

Cyclists will pedal 40-or 16-mile routes that take them either to Reading Riverfront Park or Union Township Recreation Area and back to Sly Fox Brewery.

The ride serves as a fundraiser for the Schuylkill River Heritage Area, which works with partners to build, improve and promote the Schuylkill River Trail. When complete, the trail will run 130 miles from Philadelphia to Pottsville. About half of the trail is complete in sections. One of the largest finished sections is the Pottstown to Reading stretch, which totals about 20 miles. Ride for the River will take place along that part of the trail, with some on-road riding to and from the festival.

That section is owned and maintained by the Schuylkill River Heritage Area. Money raised through Ride for the River will support the expansion, maintenance and improvement of the Schuylkill River Trail.

Sly Fox Brewery has partnered with the Schuylkill River Heritage Area for the past two years by producing SRT Ale, a seasonal “ale for the trail” that benefits the Schuylkill River Trail. During the Can Jam Festival, Sly Fox representatives will present Heritage Area officials with a check from the sales of this year’s SRT Ale.

To learn more, visit www.ridefortheriver2017.com.

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