HARRISBURG -- The Pennsylvania National Guard Counterdrug Program and Drug Free Pennsylvania recently announced the winners of "Sound Off: Pennsylvania's Drug Prevention Television/Radio Public Service Announcement Contest." The "Sound Off" contest gave students statewide the opportunity to learn about media production by creating positive radio or television messages that drugs and alcohol do not have to be a part of their lives.
A 30-second television public service announcement (PSA) submission from students of Mechanicsburg Middle School in Mechanicsburg, PA was selected by a panel of judges for their depiction of how abusing drugs and alcohol is like throwing your life away by literally throwing their life memories away in a trash can and setting it on fire.
The winning radio public service announcement submission came from students of Phoenixville Area Middle School. This PSA involved students having a discussion about drugs and alcohol using lines such as, "Let's get some beers so that we can get liver disease," and "Isn't this great? We're throwing our lives away on drugs and alcohol." The tagline then states, "Think drugs and alcohol are cool? They're not."
The students from PAMS are Shae Ferguson, Joseph McErlean, Ashley Bent, and Annie Dempsey. The teacher is Kevin Corcoran.
Both of the winning teams received an all-expense paid trip to the National Guard's Counterdrug Headquarters in Fort Indiantown Gap, Pa., to professionally produce and record their winning messages. On June 20, these students were recognized for their efforts at Drug Free Pennsylvania's conference designed to teach educators about the media and substance abuse prevention. The students will each receive a certificate from the Guard and Drug Free Pennsylvania and a ticket to HersheyPark donated by the Hershey Entertainment Group. In addition, these winning PSAs will be included on Drug Free Pennsylvania's bi-annual PSA distribution which will be sent to most radio and television stations throughout the Commonwealth.
"The Pennsylvania National Guard Counterdrug Program and Drug Free Pennsylvania are thrilled with the outcome of our first-ever statewide public service announcement contest. We are really impressed with the student's creativity and interest in media production," said Major Gilbert Durand, the Drug Demand Reduction Administrator for the Pennsylvania National Guard. "We also would like to thank the school districts for their support in this contest."
To view or listen to the winning television and radio PSAs, visit www.medialitpa.org.