PHOENIXVILLE - After just more than two years as publisher of The Phoenix, Dena Fritz will be leaving on Feb. 6 to take over as publisher of The Reporter in Lansdale. She will start her new job on Feb. 9.

"As much as I am excited about my new opportunity, I am regretful to be leaving Phoenixville," said Fritz. "It's a great town and I feel we've accomplished a lot.

"But I'm sure the new publisher will be able to pick up where I left off," she continued.

Reporter Publisher Al Frattura will leave that newspaper Feb. 6 to become the publisher of The Times Herald in Norristown. The Times Herald Publisher Steve Roszczyk will replace Rick Stenger, who is retiring from his position as publisher of The News-Herald in Willoughby, Ohio. Journal Register Co., which owns all four newspapers, announced the promotions Friday.

Robert M. Jelenic, president, chief executive officer and chairman of the board of the Journal Register Co., said: "I am happy to announce that Dena Fritz, currently publisher of The Phoenix, in Phoenixville, will succeed Al as publisher of The Reporter."

Fritz has served as publisher of Phoenixville Newspapers Inc., which includes The Phoenix, The Township Voice and the Tri County Record of Morgantown, since Jan. 2, 2002, replacing Chadwick Beatty. She previously spent nearly five years in various advertising positions at The Mercury in Pottstown and has almost 20 years' experience in the newspaper industry.

During Fritz' tenure as publisher, The Phoenix received a 2003 Keystone Press Award in the Spot News category from the Pennsylvania Newspaper Association Foundation and the Pennsylvania Society of Newspaper Editors. In 2002, The Phoenix won two statewide awards from the Pennsylvania Newspaper Association (in Newswriting Excellence, and General and Departmental News Coverage). Tri County Record also won the MultiAd 2003 Tear Sheet Contest award for Best Special Section.

Improvements to the newspaper under her guidance include a redesigned format that is more reader-friendly, and the local news emphasis has been strengthened by covering more local sports and community events and organizations.

Frattura said Reporter readers should expect a seamless transition as he turns over the reins of the paper to Fritz. "I think that she has a strong leadership and she'll have no problem adapting here," he said.

Journal Register Co. expects to name a new publisher for The Phoenix in the next month.

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