EAST PIKELAND - Dallas Fries, a well-known mobile vendor present at area sporting events, has launched a restaurant under the management of Lisa Young, daughter of Ted Dallas, who founded the company in 1956.

"I wanted to expand the business," said Lisa Young, owner, "to add another dimension." Looking to delve into new market areas and products, Young opened the store Dec. 16, 2003. With the help of her sister, Karen Dallas, and two teen-age employees, business has been steadily increasing.

"He's a definite asset to the company," said Young of her father, who began the business and regularly provides advice. "It's very hard starting up a business." Dallas Fries' mobile trucks are regular vendors at athletic events including baseball, soccer, football and the Relay for Life.

Young, who has lived in Phoenixville for the last nine years, said that 95 percent of orders are take-out and repeat business.

"Once people try it [the food] they come back," said Young. Dallas Fries sells regular fries and cheese fries in sizes ranging from child, small, medium, large and family size. In addition, they also provide chicken tenders, jumbo coconut shrimp, hot dogs, cheese dogs and pierogies.

"We make everything," said Young. "We do it all." The entire menu is prepared and cooked on the premises, with much of the food purchased from local sources. Dallas Fries plans to offer specials including burgers, cheese steaks and jumbo lump crabcake sandwiches.

The Schuylkill Road building formerly housed a dry cleaner. Young redecorated in a soda shop style upon opening.

"I wanted something colorful," said Young. "I want people to smile when they walk in."

Young, who said that she looked for a business location for quite a while before settling on the Schuylkill Road building, is pleased with the site. Situated between Rita's Water Ice and Villa's Pizza, Young hopes that Spring will continue to increase traffic.

"We'll feed off each other," said Young of Rita's, which opens the second week in March. Spring and summer will likely bring longer hours for Dallas Fries.

"The best part is seeing new faces," said Young. "The people keep me going. There are very nice people in Phoenixville."

Located on Schuylkill Road/ Route 23, Dallas Fries is open Monday through Saturday 11 a.m. to 7 p.m. Spring and Summer hours will be extended.

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