Phoenixville >> A former water park failed to make a splash on the auction block.

Water World Park, which routinely drew thousands of visitors to the borough over several decades, went up for bid Wednesday on-site at 655 Schuylkill Road (Route 724).

Despite media reports suggesting the property had sold at the auction, officials said Thursday the highest bid just wasn’t high enough.

“This was a seller’s confirmation auction,” said Bob Dann, executive vice president & chief operations officer for Max Spann Real Estate and Auction Co., which ran the auction. “That means the seller has to confirm they will accept the bid.”

In the case of Water World, the highest bid of $325,000 from the Phoenixville-headquartered Customers Bank was “too low,” Dann said.

In the meantime, the property will remain listed on the market while the company tries to locate a buyer.

Before closing its doors in 2012, the water park served a countless number of visitors looking for some wet and wild fun under the sun. After it closed, the property was briefly considered as an option for the incoming Early Learning Center and Elementary School in the Phoenixville School District before officials later decided to move forward with the Meadow Brook Golf Club.

The high-traffic location has an average of 17,000 vehicles passing per day. The property’s zoning allows for mixed used development, including professional offices, restaurants, bars, banks, churches and farmer’s markets.

“The property is perfect for commercial or residential redevelopment,” Dann said previously in a press release.

The property, which has on-site gas and electricity, is close to the Phoenixville Hospital, Philadelphia Premium Outlets, Valley Forge Park and King of Prussia malls and casino.

For more information about the property, call 888-299-1438, visit, or follow Max Spann on and Twitter @MaxSpann.

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