NEW YORK (AP) _ NBC took the gold last week, while rival broadcast networks barely placed.


NEW YORK (AP) _ NBC took the gold last week, while rival broadcast networks barely placed.

Propelled by just the first three nights of the Summer Olympics, NBC scored an average of 17.67 million viewers, while its nearest competitor, CBS, averaged just 5.68 million, according to Nielsen Media Research figures released Tuesday.

This sort of lopsided win was hardly a surprise, and only hinted at the even greater dominance NBC can expect in the next couple of Nielsen reports, with its blanket coverage continuing through the Olympics' closing ceremony Aug. 24.

The top-rated prime-time show for the week was NBC's broadcast of Friday's opening ceremony, seen by 32.63 million viewers. Sunday's coverage took second place, with 30.80 million viewers, while Saturday viewership averaged 23.04 million for third place.

Ranking fourth, NBC's "America's Got Talent" reflected a robust but far more typical viewership of 12.11 million.

For the week, NBC could savor a 10.1 household rating and 18 share, followed way behind by CBS' 3.8 rating and 7 share.

After that, Fox averaged 5.02 million viewers (3.2 rating, 6 share), while ABC had 3.68 million (2.4 rating, 4 share), CW 1.48 million (0.9 rating, 2 share), My Network TV 880,000 (0.6 rating, 1 share), and ION Television 310,000 (0.2 rating, 0 share).

Among the Spanish-language networks, Univision averaged 3.31 million viewers (1.7 rating, 3 share), Telemundo had 1.00 million (0.6 rating, 1 share), TeleFutura 530,000 (0.3 rating, 1 share) and Azteca 110,000 (0.1 rating, 0 share).

NBC's "Nightly News" won the evening news ratings race, averaging 7.8 million viewers (5.4 rating, 12 share). ABC's "World News" had 7.2 million (5.0 rating, 11 share) and the "CBS Evening News" 6.0 million (4.1 rating, 9 share).

A ratings point represents 1,128,000 households, or 1 percent of the nation's estimated 112.8 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

For the week of Aug. 4-10, the top 10 shows, their networks and viewerships: Summer Olympics Opening Ceremonies (Friday), NBC, 32.63 million; Summer Olympics Sunday Primetime, NBC, 30.80 million; Summer Olympics Saturday Primetime, NBC, 23.04 million; "America's Got Talent," NBC, 12.11 million; "Two and a Half Men," CBS, 9.70 million; "Criminal Minds," CBS, 8.86 million; "So You Think You Can Dance" (Thursday), Fox, 8.46 million; "NCIS," CBS, 8.45 million; "So You Think You Can Dance (Wednesday), Fox, 7.91 million; "CSI: Miami," CBS, 7.76 million.


ABC is owned by The Walt Disney Co. CBS is a division of CBS Corp. Fox is a unit of News Corp. NBC is owned by General Electric Co. Telemundo is owned by General Electric. TeleFutura is a division of Univision. ION Television is owned by ION Media Networks.


On the Net:

comments powered by Disqus