LIMERICK — As contract talks continue, Spring-Ford Area School District’s teachers’ union rebranded itself with a new logo and mission statement.
“The new logo and tag-line truly emphasize what matters to the members of the education association — the students,” said Maria Kardick, president of the Spring-Ford Education Association. “That’s why we’re here; the Spring-Ford teachers have always put the students first.”
Featuring Carolina blue and charcoal gray colors, the new union logo feature the Spring-Ford Education Association’s acronym with a stick-figure-type person with raised arms forming the open space of the “A.”
The figure represents a “triumphant student,” according to the association’s press release announcing the rebranding.
Art and graphic design teacher Chad Strickler designed the logo.
Beneath the logo’s letters is a tag-line: “Our students first.”
“The association’s tag-line ... embodies the organization’s focus: success for all Spring-Ford students through a rigorous and safe learning environment,” the release said. “Moreover, SFEA pledges continuity between the classroom and the community and will present several strategies to continue those efforts in the months to come.”
In addition to reaffirming belief in serving the district’s students, Kardick said the rebranding is intended to raise spirits.
“The new branding logo is to help unify and boost morale,” she said. “There was an attempt made a few years ago but that one never caught on.”
Kardick said a meeting is scheduled late this month for contract negotiations between the district and the teachers’ union. Their last contract, agreed upon and approved in late 2011, expired at the end of the last school year.