HAMILTON — Digital First Media, the parent company of The Trentonian, hosted a free digital marketing workshop on Thursday for area businesses owners.
The workshop was aimed at equipping small businesses with tools necessary to leverage digital marketing.
Small business owners learned about:
» search engine marketing and optimization;
» mobile advertising;
» online display advertising, how it works and how it can be measured;
» how web, mobile and social media are the “word of mouth” for driving business.
“What three things do people never leave the house without?” asked Nate Ware, regional director of AdTaxi Networks who was running the seminar. “Their keys, wallet and mobile phone.”
Ware advised businesses to be present on mobile phone platforms, because 70 percent of smart phone users do not leave home without it.
“Nearly all adult internet users, or 78.4 percent of the U.S. adult population, will send an email via any device at least once per month this year. There are 3.6 billon email accounts in 2013. By 2016, the number will reach 4.3 billion” Ware said.
The free marketing workshop held at the Stone Terrace by John Henry’s in Hamilton was well attended by area business owners including restaurants, private schools, real estate, jewelry stores, etc.
Digital First Media reaches 67 million Americans each month through more than 800 multi-platform news and information products across 18 states.
Additional workshops will be offered in the future.