ROYERSFORD — The Spring-Ford Area School Board received a presentation at its monthly workshop meeting on the efforts to standardized the district’s branding, including logos, letterhead and fonts in communications.
“As we move forward as a district, we want to make sure we have a consistent message and consistent logos,” Assistant Superintendent Allyn Roche said. “In review, we discovered we had a lot of different logos out there and a lot of different modifications over the years.”
Roche, who gave the presentation to the board, said the efforts were not to change everything but solidify what the district had and how it should move forward.
He said the branding was at the direction of the school board’s community relations committee and is a redirection from administrators requiring no board action.
“This is not a branding where everything is going to change,” he said. “As things change, we’ll replace them with that. It’s not a new branding. It’s just solidifying (and) adds consistency across all your schools.”
Most, if not all, of the branding points presented are not new or drastically different. No outside firm was brought in for help, nor was money paid out for the branding effort, which has continued for several months, Roche said.
Instead, inside help, such as high school teachers who helped finalize the design of the district’s logos, was utilized.
In the presentation, the district’s blue and gold colors were narrowed down to the specific shades of oxford blue and Vegas gold.
Additionally, an official coat of arms for the district featuring the specific ram head logo the district will use was included in the presentation.
A blue and gold “SF” logo to be used for sports purposes with the “S” overlapping the “F” was also presented.
The branding presentation displayed examples of the way official letters from the district and schools should be organized, complete with preferable fonts: Century Gothic and Times New Roman.
Although the branding is now finished and standardized, that doesn’t mean every logo or sign across the school district will immediately change over.
“You may see a banner around for a year or two that are not the approved logo, but we’ll change that as necessary,” Roche said.
The normal cycle of repair or replacement will likely determine when the outmoded logos are taken out.
“They’ll be conforming as they go along,” Roche said. “We’re not changing anything or spending money (just for this).”