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Article:

Disney Tops List on AAA Website in 2012

The following information was provided by AAA
PHILADELPHIA, PA – The mouse is king on AAA Mid-Atlantic’s website – Mickey Mouse, that is. The top search on the motor club’s site is Disney (including keywords “Disney”, “Disney World” and “Disney tickets”) – and with good reason, since AAA members enjoy special vacation packages and benefits for Disney resorts and cruises. Overall, seven of the top ten searches in 2012 were travel-related: Disney and other theme parks, international driving, car rental and maps.
Interestingly, the third most-popular search was for Roadwise, a brand new AAA product; the Roadwise device plugs into your vehicle’s diagnostic port, allowing you to monitor vehicle maintenance and driving performance. Rounding out the top ten searches were: locations (for finding a local AAA store) and EZ-Pass (a money-saving motivation, perhaps, since EZ-pass users pay lower tolls than cash tollpayers do).
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