Businesses market through motorsports

BECHTELSVILLE - With thousands of fans showing up to enjoy Saturday night NASCAR stock car racing during the season at Grandview Speedway, more and more businesses are seeing the benefits of marketing through motorsports at the Berks County clay oval.

Local, regional and national businesses are on the list of many sponsors that support the exciting tripleheader shows being presented at Grandview Speedway. NASCAR 358 Modifieds, Late Models and Sportsman stock cars are the main attraction on most Saturday nights.

One of the major supporters of stock car racing at Grandview is TP Trailers of Limerick, PA. The business, owned and operated by the Perkins family, offers a variety of services plus sales of trailers and other equipment. Information can be found at www.tptrailersinc.com.

Other major supporters include Brandon Products Group, Inc. (BPG) along with Whelen Engineering, Baro Trucking, BFP Specialties, Bechtelsville Car Wash, Bashore Trucking, Pioneer Pole Buildings, Four Star Lettering/Green Lane Wm. Penn, Hatfield Quality Meats, WNPV-1490 AM Radio, PBGW Accounting and others. Each of these businesses sponsors events at Grandview.

Many businesses use the track magazine, the Grandview Groove, as a marketing tool while others use billboard advertising.

Stoudt Auto Sales in Reading, PA has been a supporter of racing at Grandview Speedway for more than 20 years. Salvage Transport and Searock Landscaping support special perks for the racers.

There are a variety of opportunities for businesses to participate in marketing through motorsports as Grandview Speedway kicks off their 51st consecutive season of stock car racing with a free-to-the-public practice session on Saturday, March 30, 12 noon.

We offer something that fits the budget of just about every business, said track marketing director Ernie Saxton. The rewards of being involved in marketing at Grandview can be outstanding and the cost fits in most budgets.

Officially, the chase for the lucrative point funds will get started on Saturday, April 6th with the NASCAR 358 Modifieds, Late Models and Sportsman featured in a tripleheader show starting at 7 p.m.

Grandview Speedway, one of the most successful weekly short track racing operations in the nation, continues to present some of the most exciting stock car racing entertainment available and continues to attract a stellar field of competitors in all three divisions on a weekly basis.

A full color brochure outlining the marketing opportunities available, along with pricing, can be had by emailing Ernie Saxton at Esaxton144@aol.com or telephone 215.752.7797.

Information on racing at Grandview Speedway can be had by checking in at www.grandviewspeedway.com or telephone 610.754.7688. In addition the official Grandview Speedway Facebook page can be found at www.facebook.com/grandviewspeedwayinc or check in on Twitter at @gviewspeedway.

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